Open Express Links.
What it is
A pre-built Shopify checkout URL with a subscription plan + product already selected. Visitors who click skip the PDP entirely and land on Shopify checkout.
Create a link
- Click New express link.
- Pick a product + plan + quantity.
- (Optional) Stack an order bump and a discount code.
- Save → copy the URL.
Tracking
Each link carries UTM params + an internal recurx_link_id cookie so you can attribute revenue per link in Growth Analytics → Express Links tab.
Best practices
- Use one link per ad creative — never reuse links across campaigns; you lose attribution.
- Pair with a single-use discount code for influencer drops.
- A/B test bump vs. no bump — bumps usually lift AOV 8–15%.