Open Win-back.
What it does
Triggers a sequence to lapsed subscribers. RecurX defines "lapsed" as: paused for ≥ 30 days OR cancelled within the last 90 days.
Sequence template
| Day | Channel | Content |
|---|---|---|
| 0 | "We miss you — here's 25% off your first restart" | |
| 7 | SMS | Reminder |
| 14 | New product / social proof | |
| 21 | Last chance — discount expires |
Edit each step's content + offer in the campaign editor. Disable any step you don't want.
Connecting to providers
Win-back uses your configured email provider and SMS provider. Without one connected, the sequence doesn't fire.
Performance
The campaign card shows reactivation rate + revenue recovered (90-day window).