Open Cancel A/B.
How it works
When a subscriber clicks Cancel in the portal, RecurX intercepts and shows a save offer (instead of immediately cancelling). You set up multiple variants and RecurX splits traffic 50/50 / 33/33/33 etc.
Common offer variants
- Pause for 30 days — high acceptance for "I'm overstocked" reasons.
- Skip next + 20% off — recovers price-sensitive churn.
- Swap to lower-volume plan — for quantity reasons.
- Free month — strongest save, expensive — measure carefully.
Reasons capture
The flow asks subscribers WHY they're cancelling (drop-down: too expensive, switching brand, life change, …) before showing the offer. Reasons feed into Subscription analytics to spot trends.
Measuring
The A/B card on the page shows save rate per variant + 30-day net retention. RecurX flags significance once each variant has ≥ 100 attempts.