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AI Retention & Churn Prevention

Retention hub overview

The four retention levers: customer portal, payment recovery, loyalty, win-back, plus cancel-flow A/B.

1 min read124 words

Open Retention.

The hub

The Retention hub is the single page where you tune every churn-prevention lever:

  • Customer portal — self-service skip/swap/pause reduces "I just need to skip a month" cancels.
  • Payment recovery (dunning) — automatic retry schedule recovers 40–60% of failed cards.
  • Loyalty — points + tiers reward long-term subscribers.
  • Win-back — automated re-engagement of cancelled subscribers.
  • Cancel-flow A/B — split-test save offers in the cancel modal.

Recommended setup order

  1. Turn on payment recovery (highest ROI, zero design work).
  2. Enable the customer portal (cuts cancel volume by ~25%).
  3. Configure cancel-flow save offers + start an A/B test.
  4. Add loyalty perks for 3+ month subscribers.
  5. Schedule a win-back campaign 14 days post-cancel.

Related articles

Customer Portal
Set up the customer portal
Enable self-service so subscribers manage their own subscriptions.
AI Retention & Churn Prevention
Cancel-flow A/B testing
Surface retention offers when customers click cancel — and measure which offer saves the most.
AI Retention & Churn Prevention
Win-back campaigns
Re-engage paused and cancelled subscribers with sequenced email + SMS.
Loyalty & Rewards
Loyalty program: points + tiers
Reward subscribers for staying — points per cycle, tiers, and redemption.

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