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Analytics & Reports

MRR at risk and at-risk subscribers

See how much monthly recurring revenue is at risk, which subscriptions are set to cancel, have a billing issue, are paused or have a high churn risk, and open each one to act.

2 min read431 words

MRR at Risk adds up the monthly recurring revenue of subscriptions that may stop soon. The MRR at Risk page lists those subscriptions with the reason and a button to open each one, so you can step in before the revenue is lost.

A subscription counts as at risk when it is:

  • Set to cancel: the customer asked to cancel.
  • Billing issue: a renewal payment is failing.
  • Paused: it's paused, so it isn't billing.
  • High churn risk: its churn risk score is high.

Who it's for: anyone who looks after retention. The totals are on every plan. The list of individual subscribers is part of full Signal Analytics, on the Basic and Pro plans.

Step 1: Find the MRR at Risk card

  1. In your Shopify admin, open Apps → RecurX Subscriptions and click Signal Analytics in the sidebar.
  2. The MRR at Risk card shows the total, how many subscriptions are at risk, and the amount and count for each reason.
  3. Click View list.
The MRR at Risk card on Signal Analytics with its title and the View list link highlighted
The MRR at Risk card on Signal Analytics with its title and the View list link highlighted

A smaller version of the card is also on Home, with the same View list link.

The compact MRR at Risk card on the Home page with View list highlighted
The compact MRR at Risk card on the Home page with View list highlighted

Step 2: Filter by reason

On the MRR at Risk page:

  1. Total MRR at risk is at the top.
  2. The tabs filter the list: All, Set to cancel, Billing issue, Paused and High churn risk, each with its count.
The MRR at Risk page with Total MRR at risk and the reason tabs highlighted
The MRR at Risk page with Total MRR at risk and the reason tabs highlighted

Step 3: Open a subscription and act

Each row shows the Subscriber, Plan, MRR, Reason, Since and Next billing.

  1. Check the Reason badge.
  2. Click Action to open the subscription.
An at-risk row with the Reason badge and the Action button highlighted
An at-risk row with the Reason badge and the Action button highlighted

The subscription page holds the right tool for each reason. Action only opens it, and nothing is sent automatically.

  • Paused: click Resume if the customer asked you to.
  • Billing issue: the subscription page has the payment tools, such as sending a payment update link, which asks you to confirm first.
  • Set to cancel or High churn risk: see the Churn risk card for Why this score, and contact the customer.
The subscription page opened from the at-risk list, with Resume, Manage and the Churn risk card
The subscription page opened from the at-risk list, with Resume, Manage and the Churn risk card

Good to know

  • No subscriptions at risk means nothing is currently showing high churn risk, billing issues or set to cancel.
  • On a plan without full Signal Analytics, the page shows The list of individual subscribers is part of full Signal Analytics. The totals above are available on every plan.
  • The churn risk score is a directional signal from payment, pause and engagement history. It gets more accurate as history builds up.
  • To stop cancellations before they happen, set up the cancel flow and save offers. For failing payments, see Payment recovery.

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