Open Analytics.
Top-line cards
- MRR — current month recurring revenue, with delta vs. prior month.
- Active subscribers — count of OPEN contracts.
- Net churn (30d) — cancels minus reactivations.
- AOV (subscription orders) — average order value on renewal orders.
MRR breakdown
Stacked by plan. Click any plan to drill into per-plan retention curves and revenue mix.
Cohort retention
Each row is a cohort (subscribers acquired in month X). Each column is months-since-acquisition. The cell shows % of the cohort still active. Use this to compare retention before/after a plan or pricing change.
Churn reasons
Pulled from your cancel-flow reasons capture. Spot trends ("price" climbing → revisit discount strategy).
Export
CSV export for any chart via the Export button. For programmatic access see API keys.