Open Cart Analytics.
Metrics
- Cart opens — sessions that opened the drawer.
- Items added — average per cart.
- Checkout started — % of carts that reached checkout.
- Checkout completed — % paid.
- Subscription mix — share of carts containing a subscription.
Use it for
- Diagnosing widget drop-off (high cart adds + low checkout starts → friction in the drawer).
- Sizing the impact of adding a free-shipping threshold.
- Comparing pre/post bumps performance.
Cohorts
Filter by acquisition source (UTM) or device to compare paid traffic vs. organic.