Campaigns is where all of RecurX's messaging lives: the channels your messages go out on (email, SMS, WhatsApp), the emails themselves, the events that trigger them and how they performed. This page tours each area and links to the step-by-step guide for it.
Open it from Apps → RecurX Subscriptions → Campaigns.
The counters at the top
Three counters sum up your setup:
- Templates — how many email templates you have.
- Connected providers — your email provider plus any connected SMS, WhatsApp and marketing integrations.
- Active notifications — how many subscription events send you an email.
Channels
The Channels group has one card per channel you can send on:
- Email — set your sending provider and From address. Until you connect your own provider, receipts and renewal emails go out through RecurX's shared sender and the card shows Waiting for an email provider, because marketing email (campaigns, win-back) needs your own provider. See Connect your email provider.
- SMS and WhatsApp — turn each channel on, set the opt-out message and choose which channel is tried first. See Send SMS and WhatsApp messages to subscribers and Connect Twilio and WhatsApp.
Content, rules and results
The second group covers what the channels send and how it went:
- Templates — the emails your subscribers receive. See Edit your subscription email templates.
- Notifications — which subscription events email you, the merchant. See Choose which subscription events email you.
- Connections — opens Integrations, where you connect your email provider, Twilio, WhatsApp and marketing tools such as Klaviyo, Mailchimp and Omnisend. See Integrations.
- Analytics — delivery results (below).
Note: Templates are part of Whisper Campaigns, and Connections to marketing tools are Forge Integrations — both on the Pro plan ($49/month). On Basic these cards show Available on Pro. Email, SMS, WhatsApp and Notifications work on every plan. See RecurX billing.
Email analytics
Click Manage on the Analytics card to open Email analytics. It covers every lifecycle message RecurX sent for you across email, SMS and WhatsApp. Pick a date range (for example Last 30 days) to see:
- Sent, Delivered, Failed and Suppressed totals, with the delivery and failure rates.
- By channel, By template and By provider tables.
- Daily volume, Recent failures (the last 25 failed emails with the provider's reason) and the Suppression list — addresses that bounced or marked your email as spam. RecurX doesn't send to suppressed addresses.
Note: Email analytics reports delivery — sent, delivered, failed and suppressed. It doesn't track opens or clicks.
Win-back emails
Win-back emails to cancelled subscribers are set up under Retention, not on this page, and are included from the Basic plan. Like other marketing email, they only send through your own email provider. See Win-back campaigns.