Open Campaigns.
Broadcast vs journey
- Broadcast — single send to a static segment ("All Gold-tier subscribers").
- Journey — multi-step time-delayed sequence triggered by an event.
Use cases
| Goal | Type |
|---|---|
| Black Friday subscriber-only deal | Broadcast |
| Onboarding for new subscribers | Journey (3 emails over 14 days) |
| Win-back lapsed | Journey (see Win-back) |
| Annual renewal reminder | Journey |
Templates
Pre-built templates in Templates cover onboarding, win-back, dunning, and seasonal promos. Duplicate and edit.
Analytics
Each campaign shows opens, clicks, conversions, revenue attributed (60-day window).